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Summer time means outdoors and delightfully scanty clothing. It’s a time to kick free of winter restrictions, and enjoy the fresh air and sunshine, the beach parties, barbecues, volley ball games, picnics. Are you pleased with your silhouette in summer clothing? Do you wonder if you have a good figure in a bathing suit? Perhaps you’d like to have a better proportioned figure and fill out your shirt more? Breast implants are a possibility you might want to consider. You have choices There are choices as to where the incisions are made and it partly depends on you and your surgeon’s preferences. The type of implant, location of incision and size are all decisions that your surgeon will help you with. Most people now have saline implants though the FDA has recently re-approved the use of silicone gel implants. One of the great features of saline breast implants is that they can be inserted empty. This means the incision can be quite small, since the implant is rolled up into a small tube and then filled after it’s in position. Breast enlargement incision sites There are four possibilities for where your plastic surgeon can place the breast enlargement incisions. They are: · In the armpit (axillary incision) – this is about an inch long and only visible when you raise your arms. · In the breast crease (inframammary crease incision) – this one is about 1.5 inches long, running along underneath the breast. It is usually only be visible upon close inspection. · At the areola (peri-areola incision) – this incision is a small semi-circle, around the lower edge of the areola (the darkened area surrounding the nipple). It can be scarcely visible since the changes in skin here will camouflage it well. Future breastfeeding will be unlikely with this choice of location. · At the belly button (transumbilical incision) – this one is a small semi-circle around the lower inside edge of the belly button and will be barely visible. With this choice of location, only the one incision is needed for both implants. So with all these choices, scars for your breast implants will be small and discreet. Match your lifestyle Saline breast implants come in many sizes and your breast surgeon will discuss with you how best to match the implants to your overall size and proportion. Breast implants can also be: · Round or contoured like a teardrop · Smooth-surfaced or textured Regardless of which incision site you choose, or which type of implant, you’ll still be able to wear bathing suits and low necklines and participate in any kind of summer activity, no matter how active. You’ll be able to sport your new silhouette all summer long with no worries. Finding a good cosmetic surgeon Since cosmetic surgery has become so popular in the last 10 years or so, some doctors have taken short cut training to take advantage of this at a disservice to the general public. You want a properly trained and experienced surgeon, not one who might gain his basic experience on you! Choose a plastic surgeon who’s certified by the American Board of Plastic Surgery (ABPS), and one who’s a member of the American Society of Plastic Surgeons (ASPS) and the American Society for Aesthetic Plastic Surgery (ASAPS). While you should by all means listen to your friends and acquaintances who may have had cosmetic surgery and want to recommend their doctor to you you should do your homework too, and check the doctor’s credentials. Some questions to ask when interviewing plastic surgeons · Do you have hospital privileges, and if so, which hospitals? · Can you do the procedure in the hospital if I want to? · If you do surgery in other facilities, are they accredited? · How many breast reductions have you done? · Can I speak to some of your previous patients about their experience with it? vimax manual penis enlargement exercise does pennis enlargement work penis enargement procedure best elargement exercise penis penis enlargment pills penis elargement tip pnis enlargement without pills penis enlarement picture

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"Masturbation ... is not approved of the Lord nor this church, regardless of what may be said by those whose 'norms' are lower", President Kimball of the Church of Jesus Christ of Latter-Day Saints (1981) "Every sperm is sacred. Every sperm is great. If a sperm is wasted, God gets quite irate." Monty Python's The Meaning of Life. A quote often used by various churches in an effort to contain illicit acts amongst its people. Every sermon on masturbation would quote it, atleast all the sermons I have heard. Under the circumstances, is it difficult to imagine masturbation as one of the biggest taboos in our society? Even today? Scientific education has done a little to change it. Does that mean men and women don't masturbate? Certainly not. 99% of men and 70% of women masturbate according to various studies. The problem lies in the acceptance of the fact that you masturbate. Let me tell you a story... a story about you. One night you were sitting alone in your appartment eating pizza. You decided to check out some new sites on the net while you eat. So you log on to your ISP and start surfing. Inadverantely, you come across some piece of pornography(yes, the net is quite full of it!) Looking at those erotic (and often downright nasty photos) you feel a tingling between your legs. One thing leads to another and you end up spoiling your underpants. Now let me tell you another story. One night you were sitting alone in a bar drinking beer. And then a most gorgeous person enters the bar. The person that causes tingling between your legs just looking at him or her. You decide that you can't let go of this oppurtunity to get to know this wonderful creation of god. So you move towards this person and start small talk. One thing leads to another and you end up in your appartment. Whether you are a woman or a man, the next morning you wouldn't be jumping with joy in the first case. When you go out in the evening to meet your friends, you would not tell them about the hot site you found and how you jerked off to it. Nevertheless, in the second case, you would be telling anyone who cared to listen how you had the most wonderful experience of your life last night. Why? Well, maybe because self pleasure is, well, nothing special. You can do it anytime you want. Ofcourse seducing the person of your dreams is quite an accomplishment. No wonder you need an audience. But what if you have a friend like me. A friend who is crazy enough to ask you did you wank off yesterday night? Was it good? What would you do then? Would you tell your friend about the hot site and your experience? Would you simply say, "Yeah! It was great! What about you?" Or would you pretend nothing had happened and lie... something like you were somewhere else yesterday night, or maybe lead your friend to believe you got lucky with someone? I am guessing you would do the latter. Most certainly you won't acknowledge the act of masturbation. Rather you would evade the question and change the topic. And when your friend tells you about a hot conquest the same night, you would wish you had a bowl of water in which you could drown. Shame and guilt would come over you and you would change the topic in double quick time. Are you crazy? Noway! You are just one of the majority. And quite a majority at that! Way more majority that what George Bush had in the last elections! The reason - social conditioning! You are just like the boy who ran out of the cinema hall that was screening an adult film (mind you, he had no business of being there in the first place! But all the cinemas care about is the sale of their tickets!) Later in the day, the friend who had been at the movies with him, caught up with him and asked, "Why in the hell's name did you run out?" The boy answered, "My mom said that if I watched a woman getting naked I would turn to stone. And damn you Harry, a part of me was already turning into stone!" Unluckily, the social conditioning is wrong. It is as wrong as the social condition in 18-19th century India, where widows were forced to burn alive with their husbands. As wrong as the church was in burning Galileo for implying the Earth was not the centre of the universe. Lily Tomlin put it best, "We have reasons to believe that man first walked upright to free his hands for masturbation!" If god didn't want us to masturbate, maybe we would still be walking like dogs and horses! The social conditioning is a result of numerous myths, lies and scams perperated by numerous individuals for personal benefit. Unfortunately, this conditioning is like a hard nut, very tough to crack. However, with effort and chanelising your energies, you can break it. Remember, the nuts that crack the hardest, are often the ones that taste the best! You must be wondering, how the hell does it matter if you feel guilty about masturbation. Why should you spend time breaking this casing? Certain psychologists believe that guilt conscious, whether sexual guilt or in any other form, is the most destructive element for your mental health. Others believe it is one of the most destructive. But the greatest effect of guilt conscious in my experience has been a lack of confidence in self. Now you are an intelligent reader. I don't need to explain you the importance of self confidence. Be it your career, relationships or any other aspect of life, lack of confidence can bring your downfall. Now I am not implying that should you start to feel more comfortable about masturbation, you would succeed in all aspects of life. But it would be a nice step to take. An useless guilt that should, and can be eradicated from your mind. Remember, an ocean is made of small droplets of water. Get rid of a drop at a time and in due time, the ocean would be empty! Ofcourse it would take several millenia! Luckily, you don't have an ocean full of guily! Just some naggings here and there! The first step towards eradication of this guilt is knowledge. There are thousands of myths around masturbation. Most of them perperated by religion, unfortunately. But some perperated by scam runners. Lets take a look at the most important ones. 1. Masturbation is against the will of god. Bullshit. At one point the church considered anyone who was overtly passionate to his wife an adultrater. Follow that teaching and your wife would be committing adultery! Several clergymen have gone on record to say that not only the church's teachings about sexuality were unrelated to the scriptures, but that they caused more harm than good amongst people. Besides, nowhere in the religious teachings of any major religions is masturbation considered wrong. 2. Masturbation will cause impotency. Most males and even some females seem to think so. Wrong again. Lets tackle the males first. It is understandable that seeing their sperm flow out of their body, they think it may end sometime. Well, it will end one day... maybe when you are 100 years old. But until then don't worry. Your sperm bank is quite unlike Standard Chartered. You have unlimited credit here! Sperm is a completely renewable resource, renewable on an hourly basis! For women, well, there is no basis in the theory. Probably perperated by old ladies who never had an orgasm in their entire life! 3. Masturbation causes acnes, hair loss, skin diseases. This one is my favorite. Mainly because it is one of the better scams of all times! Your social conditioning would have you believe that masturbation is bad for your health. But bad how? No one would give you a satisfying answer! Now some scam artists saw this as an good oppurtunity to sell their products like hair growth lotions, etc. Since most people start masturbating during their teens, (the times of acne and other skin problems), they would have you believe that this is caused by masturbation! Unluckily for them, this is as untrue as the sun rising from the west! Masturbation has no physical side effects! 4. Masturbating will make you thin and skinny! Then there would be no need for diet pills and fitness regimes my friend! And most certainly 70% of USA wouldn't be overweight! 5. Only Kids masturbate! Why would you say that? I wonder! Well quite untrue, most adults masturbate... yup even after marriage! 6. Masturbation is for males. And it is for 70% of the women too. Thats right, two thirds of all females masturbate! 7. Only losers masturbate! Another of my favorites. Just goes to show just how much of a taboo is masturbation! First thing, 99% of males and 70% of females have masturbated atleast once in their lives. Now that is a hell of a lot of losers don't you think! Nothing more that I can add really... this is really the epitome of insecurity amongst people regarding self pleasure. 8. Masturbation is for homosexuals. Wow. Where did that one originate! Someone must make a etymology of these myths, would make for an interesting read! Just as untrue as all these myths, masturbation and homosexuality have nothing in common. Some people masturbate to their fantasies of opposite sex, others to their fantasies of same sex. Thats it. 9. Masturbation will make you blind! Others claim that masturbation is bad for your eyesights. However, their claims are unsupported by facts and medical advice. I suggest you talk to your general physician and he will explain you what a load of bull this is. 10. Masturbation changes the shape of your penis Well, it does make it rock hard. But believe me, once you orgasm, the hardness is gone! So no. Masturbation has absolutely no effect on how your penis looks. There are loads more of these myths circulating around the world. If you have a query about masturbation, ask me, I would happily lay your fears to rest. My email is advice@pornographytimes.com Now lets move on in an attempt to get rid of your guilt. Clearly, all the reasons that made masturbation such a taboo are baseless. So why should you feel guilty about something that is normal and actually healthy? Healthy? Yes that too! This January, I recieved an email from a woman who had some major problems in her marriage. Due to her career and that of her husband, their sexual life was inexistant. Both held jobs in big MNCs and were frequently out of town. Sometimes, they would see each other once a month! Nevertheless, they were very much in love. Her problem was, that inspite of all their love, they were getting into petty fights with each other. The woman was even experiencing problems during work, getting angry for no apparent reasons, shouting on her team. Her temperament was a creation of the stress caused by extensive work and lack of pleasurable activities. Add to that sexual frustration. My advice to her was twofold. First, I told her that she would have to slow down, and so should her husband. They must make time for their hobbies, maybe try and get in some physical exercise when they could. Most certainly, they needed to see more of each other. They should onsider talking off a couple of days and just be together. Second, while she was alone, she should consider fantasy therapy. Namely, reading erotic novels, watching erotic movies... exciting herself and eventually masturbating as regularly as she could. Three months later, I recieved a thank you letter from her. Apparently she had put my advice to practice (which is quite rare!) and it had actually helped. (Which is not so rare!) How did masturbating help her? Because most of her problems arose from stress and lack of physical activities. And masturbation, like sex, is the perfect medicing. When you orgasm, your mind gets cleared of the regular day to day problems. Your body gets excited and the blood flow increases. Sometimes, you even sweat! A complete and perfect exercise for those with lack of time! The next step in getting rid of your guilt is self belief. Something, no outsider can help you with. Here is what I would counsel. Read as many articles on the internet as you can relating to masturbation. Just so that you know that I am not bullshitting you. Any queries you have, don't be afraid to ask me or another sex advisor on any of the reputed websites. Remember, the first step is knowledge and the second step is belief. And knowledge leads to belief. 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Anyone can become enraged once in a while. But if you feel rage boiling within almost constantly, or rage erupts from you frequently, you may have an organic illness. On the other hand, you might have suffered some terrible injustice as a child. One major, but largely ignored, category of such abuse is that of boys emotionally, physically, or sexually damaged by women. This abuse is not only widespread but may be at the root of much subsequent abuse of women by men. A little boy abused by a woman suffers in similar ways to a little girl abused by a man. In recent times it has become acceptable for women to speak out about the abuse they suffered as children; most men feel no such permission is given to them about the abuse they suffered as little boys at the hands of women. These men are ashamed, and enraged. They are enraged because society accepts that men can be angry but there is less acceptance for the male victims' feelings of hurt, fear, inadequacy, guilt, embarrassment, and especially weakness and vulnerability. A male victim smothers these emotions with anger. In this way, he preserves his masculine image. But the cost is enormous. A man unaware of the deep sources of his anger will, at the least, have troubled relationships with women; at the worst, he may rape and mutilate. A male victim of childhood sexual abuse by women displays the following behavior as an adult: >> Distrust of women. >> Fear of intimacy. >> No separate identity. >> Readily feels guilt. >> Hard time to accept compliments. >> Holds back emotions. >> Protects abuser(s). >> Sexual difficulties. >> Seeks abuser's approval. >> Constantly apologises. >> Fearful. >> Eager to care for others. >> Joyless. (Adapted from Blanchard, 1987*) The lousy feelings often erupt as rage. Ronald sought professional help to change his vicious behavior toward his wife, Helen. Ronald would arrive home disgruntled after a disappointing day (every day was disappointing) in the architectural office where he worked, and an hour's drive to the suburb. Before long, he would be kicking Helen. There was always some pretext for the kicks. (Helen did not have supper ready, or she was on the phone, or she wore a dress he hated...). Ronald never used his fists. Always his legs. He despaired of his uncontrollable rage because he believed that “Helen was the best thing that had ever happened to me.” As Ronald talked more about his life, his hostility to almost everyone became evident. He was jealous of his brothers, sneered at their choices of wives, hated his job where he felt put upon, especially by female colleagues. When Ronald spoke about his mother, he whined. Long stories of how she favored one or other of his brothers, how he cringed in her presence, how he avoided visits to her house yet was jealous of her contacts with his siblings. Ronald was convinced his mother preferred one of his nephews, adding bitterly, “Though my son was the first grandchild.” Hypnotherapy Heals the Hurt and the Rage Within the comfort of hypnosis Ronald was able to connect his present-day woes with unpleasant incidents in his childhood. This was accomplished with what hypnotherapists call an “affect link.” You allow yourself to feel a particular emotion, such as grief. As you continue to experience the feeling, the hypnotherapist asks you to recall an earlier time when you felt the same way. Ronald's confused mix of bitterness, rage and sense of abandonment, swiftly drew up a memory of his mother: “I'm six years old. Mummy keeps telling me I'm her favorite. She tells me to come into her bed. It's warm there. I fall asleep, snuggled beside her. I wake up. She's moving my leg up and down over this hairy place between her legs. She's breathing funny. I'm scared. [Sobs]. She opens her eyes a little and tells me it's okay. My knee is wet. I try to pull away but she holds onto me, tells me to be a good boy, do this for Mummy. She seems out of breath. I'm scared. Then she shakes and cries out. I'm even more scared and I feel bad, like something's really wrong. I ask Mummy if she's all right. She turns to me with a big smile, hugs me and says I'm her little man and everything is fine. [More sobs, reddening of face]. “But everything is not fine. I don't understand. Mummy tells me this will be our special secret. She seems happy. And she likes me best. So I keep quiet. And whenever she asks me I let her use my leg to rub her where she wants. [Later Ronald described other sexual activity his mother initiated]. I begin to like it, too. When I get old enough to have an erection, Mummy plays with my penis. I really like that. But at the same time it feels kind of weird. This stuff went on till I was eleven. I found out at school what sex was supposed to be, and how bad it was what Mummy and me had been doing. I felt sick.” With psychotherapy while he relaxed in hypnosis, Ronald made some progress toward a healthier life, and control of his rage. Unfortunately, his wife sabotaged the treatment. Ronald, like many sexually abused victims, had (unconsciously) sought out a woman who would continue the abuse he had suffered as a child. Helen had made no secret of her broad sexual experience prior to meeting Ronald; indeed, she was proud of it. But her knowledge of the carnal world and his relative innocence (sex with only one woman: his mother) repeated the power pattern Ronald had suffered as a boy. When Helen saw that Ronald was learning to control his rage, to lessen his hostile attitude and to relax, she counterattacked. Helen had married Ronald because (unconsciously) she wanted a man she could dominate and despise. His therapy threatened to upset the delicate dance of danger they had created. Ronald was swiftly reduced to a sniveling, angry puppet when Helen sneered at his progress and repeatedly reminded him of what a Mummy's boy he had been. A final blow bounced Ronald out of therapy: Helen telephoned the therapist, discussed Ronald's history, and insisted the therapist not mention her call to Ronald. The following week Helen casually mentioned to Ronald something the therapist had said to her. Ronald felt betrayed [he was] and never returned to therapy. You may be doing very well with hypnotherapy when a friend or relative sabotages your progress. This is not usually as dramatic or underhanded as Helen's behavior. The disruption comes in the form of doubt. Your friend may question the effectiveness of hypnosis, and cite the many hypnosis myths that still pollute our minds. Once doubt is planted, hypnosis ends. Doubt and fear keep us from relaxation. And relaxation is the route into hypnotherapy. Dennis, like Ronald, suffered fits of rage. Unlike Ronald, Dennis took these fits out on himself. He would tremble, and shake, and sweat and fear he was about to pass out. Dennis knew his ambition to become a police officer would never be realized unless he got over these fits. Like Ronald, he had troubled relationships with women. Unlike Ronald, Dennis had slept with dozens of women. All his longer-term relationships collapsed over an aspect of jealousy, his or hers. Didn't matter. Dennis could not trust a woman. Dennis deliberately sought out a male psychotherapist who sometimes used hypnosis. But so scared was Dennis of going into hypnosis, that he spent several sessions in traditional psychotherapy before he had plucked up enough courage to try hypnosis. Mothers Are Not The Only Women Who Abuse Little Boys As far as Dennis knew, he had not been molested by his mother. Actually, he was not even sure who his biological mother was. He had been born into a large, extended criminal family. He had lived in seven different homes by the time he was five. All but one were homes of his aunts, cousins or siblings. He got used to calling each aunt in turn “mother.” The woman listed on his birth certificate showed no more, and no less, maternal interest in Dennis than did any of her sisters who raised him. From as far back as he could remember, Dennis had been abused: abandoned, ignored, ill-fed, beaten, locked in a closet. The therapist helped Dennis sort out the multitude of feelings that swirled within him. Finally, Dennis said he was ready to try hypnosis. He was still frightened, despite the therapist's explanations about the safety of the process. But it was not hypnosis itself that Dennis feared; it was what might be uncovered. In one way, he was right to be wary. But what was uncovered, awful as it was, freed Dennis from the last symbolic chains that linked him to his abusive family and their criminal ways. In hypnosis, Dennis traced his attacks of trembling to some disgusting sexual behavior of one of his aunts when he was about four. What she had done to him and with him amounted to torture. It had been so horrible he had repressed the details for years, though “I knew something had happened; I just didn't know what.” Now that he knew what lay at the root of his rage and his attacks, Dennis was able to let go of them. He felt forgiveness for his aunt because he knew of her own dreadful background. It was as if to know what she had done liberated Dennis from any lingering loyalty to his criminal relatives (all of whom were involved in drug deals, prostitution, extortion, etc.). Now Dennis felt fully comfortable with his decision to apply to the local police training college. *Blanchard, Geral. (1987). Male Victims of Child Sexual Abuse: A Portent of Things to Come, Journal of Independent Social Work, 1-1, 19-27. magnarx cheapest penis elargement pills cheap vigrx vimax free penis enlargement technique penis enlargement review penis enlagement patch penis enargement tip penis enlargment procedure penis enargement herb

Erectile dysfunction (ED), sometimes referred to as impotence, is the repeated inability of a man to get or maintain an erection of penis firm enough for sexual intercourse. Today, ED has become a serious sexual health problem in men as it affects a person psychologically. Since being a very personal problem, a person suffering from Erectile dysfunction rarely come forward to talk it openly with health personnel, but nowadays, it is discussed openly and more men are coming forward to treat it. According to the National Ambulatory Medical Care Survey conducted in the U.S., for every 1,000 men 7.7 physician office visits were made for ED in 1985. By 1999, that rate had nearly tripled to 22.3. ED may be caused by various factors. Damage to nerves, arteries, smooth muscles, and fibrous tissues is the most common cause of ED. General diseases, like diabetes, kidney failure, alcoholism, multiple sclerosis, atherosclerosis, vascular disease, and neurologic disease, are other major factors that causes ED. Psychological problems like depression, stress, financial crisis, performance failure anxiety, relationship conflicts are also accountable for ED. Apart from this, common medications for blood pressure, antihistamines, antidepressants, tranquilizers and appetite suppressants may bring ED as a side effect affecting men’s sexual health. Generally, ED is considered as a natural phenomenon which is associated with the process of bodily aging. But according to several clinical studies, men of any age can face this problem at some point of their sexual life. Most men feel embarrassed to take medication for this ailment but with the introduction of wonder medicine Sildenafil citrate or Viagra in 1990s, men have come forward to treat ED. ED is treatable at any age, and awareness of this fact has been growing. More men have been seeking help and returning to normal sexual activity because of improved, successful treatments for ED. Viagra belongs to a class of drugs called phosphodiesterase inhibitors. Taken an hour before sexual activity, these drugs work by enhancing the effects of nitric oxide, a chemical that relaxes smooth muscles in the penis during sexual stimulation and allows increased blood flow. The recommended dose for Viagra is 50 mg, and the physician may adjust this dose to 100 mg or 25 mg, depending on the patient. With the growth of electronic commerce, people can order Viagra or any other anti-ED drugs at the ease of the Internet. Buying Viagra online can protect the privacy of a buyer since online pharmacy is a convenient option. The drug can be delivered to your doorsteps confidentially. Moreover, there are numerous pharmaceutical companies offering generous discounts on price for those who buys Viagra online. So, if you are one suffering from ED and feel embarrassed to discuss it openly, do consult a doctor and get benefited buying cheap Viagra online. penis enhancement program plastic surgery penis enlargement prosolution penis enlarement pills vimax natural penis enlargement exercise truth about penile enlargment pills plastic surgery pennis enlargement natural pnis enlargement technique magna rx review penis enargement herb

There have been, perhaps, six critical conversations I’ve had that have shaped my professional consulting career. One of them was with an operations manager at a division of Federal Express. I had just completed a successful, nationwide training program for the field sales force, so my credibility and confidence were soaring. Then, I heard a simple, but challenging question. “We know how to measure sales productivity,” he said. “But is there something you can develop that will measure customer service productivity?” Reflexively, I thought, “Why bother? Even if we can do it, reps will hate it.” But I held my tongue, sensing that this was a rare opportunity to revisit some of my assumptions. My gut reaction was informed by years of doing seminars across the country in which I brought together sales and service people into the same sessions. Evaluations told me that they felt they were adversaries with mutually exclusive value systems. Sales types tend to see themselves as swashbucklers, rogues, high-wire types, who crave adventure and embrace risks. They thrive on contingent pay, on the prospect of receiving hefty commissions and bonuses when they make big sales. Service folks tend to be more risk averse. Often, they have a clerical mentality, which commends accuracy while penalizing mistakes. I sensed, to my core, that if we suggested to them that their pay should be even partly variable, based on achievement, they’d rebel. This was more than supposition on my part. I had introduced cross-selling programs for years into service departments, experience that informed my best-selling book, Selling Skills For The Non-Salesperson. I found I could design a great sales program for service people, yet many would balk, even after they had achieved success and financial rewards through it. They explained to me, in a very straightforward way, that they simply didn’t want to be salespeople, and that was that. Noting resistance from the rank and file, senior management, in those days, refused to push for implementation, despite the fact that big profits were being left on the table. What, if anything, has changed since I was asked this question? Four crucial things: (1) We know much more about measuring customer service achievement. (2) Job enlargement, downsizing, CRM, and the rise of professionalism in companies have all contributed to an expectation of broadened CSR responsibilities and heightened performance. (3) Global competition, especially from knowledge workers in countries such as India, China, and elsewhere, is beginning to exert pressure on domestic workers to find ways to increase their contributions, if only to keep jobs onshore. (4) Management is more cost and profit conscious than ever before. Customer Service Achievement If there have been three unwritten commandments in the past for being a capable CSR they have boiled down to: (1) Sound nice; (2) Defuse angry customers; and (3) Don’t make mistakes entering or retrieving data or reciting company policies. Now, associates are being discouraged from focusing primarily on themselves, on customer service, or the motions they go through as they work. They’re being required to focus on outcomes: on customer satisfaction and on customer loyalty. They’re being shown, through new training and unobtrusive, real-time performance measures, how to evaluate the impacts they’re having on transactional satisfaction and a customer’s decision to buy again from their organizations. To borrow a phrase from Peter F. Drucker, suddenly the customer handling process is being managed for results. If we can objectively monitor, measure, manage, and systematically replicate customer results, there’s no reason to deny better pay to the people that can produce them. Future articles will explore some of the other crucial changes that have occurred, as well as discuss the pragmatics of introducing a pay-for-performance plan into the customer service context.